Pau Gasol … has become a capital investor in Colvin, a Barcelona start-up that sells flowers online. It’s a move that "transcends beyond the investment part," with the aim that Gasol has a "relevant role in the construction and evolution of Colvin's corporate culture," the company explained. … 

Colvin aims to connect flower and plant producers directly with the end consumer (farm to consumer). In addition, the goal is to translate this knowledge and technology to the rest of the industry (B2B professionals), where Colvin is growing more quickly.

Translation made by Gasol16 Ventures team.