Pau Gasol has participated in a financing round for Sports Innovation Lab, the company that specializes in data analysis to understand the behavior of sports fans.

This capital round represents an acceleration of the growth of the company, which already collaborates with competitions and technology companies to define the profile of their consumers and fans. Among the entities with which it works are the NFL, Fifa, the NHL, Nascar and the WNBA, but also other non-sports players such as Google, Facebook, Intel and Visa.

Translation made by Gasol16 Ventures team.